Monday, October 10, 2011

LeBron James’ new Air Force-themed shoes

LeBron James' new shoes have a military theme, as you can see in the pictures above and below. And while we usually don't like to use BDL as a forum for apparel companies to launch their wares, this particular shoe strikes us as … actually, no. This is just another crass and cynical way for a company to take your money: $170 a pair, for these.

We just thought you might like to see the pictures, via Nikeblog and Larry Brown Sports:

The military-green theme is a nod to the 
Miami Heat having their first training camp since James joined the team last season at Hurlburt Field and Eglin Air Force Base. Those installations in Florida's Panhandle hosted the Heat for about a week, and players interacted with military personnel during that camp.Nike says that edition of the shoe will be released first in South Florida starting at midnight Sunday "as a sign of appreciation and respect for LeBron's South Florida fans and community."

You may remember this time last year, when the Miami Heat held a training camp at Eglin Air Force Base. This time around, the team has been reduced to selling shoes. Just like we're reduced to writing about shoes, and you're reduced to reading about shoes. The lockout abides.

No comments:

Post a Comment